TUIDE

ABD, HYBE's New Label Dedicated to Girl Groups, Presents its First Answer

On August 24, 2026, at 6 PM, the 7-member girl group TUIDE debuted with their first mini-album, 'TUNE & PLAY'. They are the inaugural artist of ABD, a new girl group-specialized label established by HYBE Music Group, and a multinational team where all members are teenagers. At their media showcase held at Yes24 Live Hall in Gwangjin-gu, Seoul, on their debut day, the members expressed their goal of "definitely winning the Rookie of the Year award." The day after their release, on August 25, all tracks from their album entered Melon's 'Hot100' chart, marking a strong start. This page compiles the profiles of TUIDE's seven members, their debut album, and ABD's position within HYBE's label structure.

At a Glance

The group name 'TUIDE' is a portmanteau of 'Tune', meaning to adjust a flow, and 'Tide', referring to high and low tides. Seohee, the oldest member who introduced the team at the showcase, explained that it "signifies creating TUIDE's unique rhythm and flow." Instead of unifying into a single color, their approach is to layer each member's distinct texture. Seohee described the team as 'Vivid' in one word, adding, "It's not about conforming personalities into one, but a team that harmoniously blends while preserving each individual's uniqueness." When asked about their role models at the debut showcase, they didn't name a specific senior group, but replied, "There are many great senior artists, but our goal is to create TUIDE's own color."

Member Profiles: The Seven

Starting with the most sought-after information. Like most HYBE-affiliated groups, TUIDE has not officially announced specific positions such as 'main vocalist' or 'lead dancer.' The 'Role' column in the table below reflects the strengths each member introduced themselves with at their debut showcase.

Individual members' exact birthdates are not confirmed in ABD's official profiles or debut reports, so only birth years are included in this table. The confirmed range from reports is 'born 2006-2011' and specifically 'Seaha and Lee Ha-nee are 2011-born.' Please consider the remaining years as reference until official confirmation.

In terms of age, Seohee (born 2006) is the oldest, with three members born in 2008 (Seoyeon, Elena, Jia) forming the middle tier, and three members born between 2010-2011 (Saki, Seaha, Lee Ha-nee) making up the maknae (youngest) line. There is a five-year age difference in birth year between the oldest member, Seohee, and the maknae line, and all members are teenagers at the time of their debut. The exact order among members born in the same year cannot be determined as individual birthdates have not been disclosed.

The member nationalities span Korea, USA, UK, and Japan. Elena introduced herself at the showcase as being from the US and having loved singing R&B since childhood. Saki is from Japan. Lee Ha-nee is a member with Korean and British backgrounds (she shares a name with actress Lee Ha-nee born in 1983, so searching 'TUIDE Lee Ha-nee' is more accurate for distinction). Jia also has Korean and American backgrounds. Personal details such as family relationships are beyond what the agency has disclosed and will not be covered on this page. While a multinational lineup is not uncommon for new K-Pop groups these days, TUIDE's composition neatly aligns with their team concept of 'harmonizing different musical languages into a single rhythm.' This trend of multinational, teenage lineups becoming the norm in the girl group market can also be observed across the entire Girl Group landscape.

Detailed activity histories for each member are not extensively formalized immediately after their debut. Particularly regarding pre-debut agencies or trainee periods, unconfirmed stories are circulating in various forms, so this page only includes information verified by primary reports.

Debut EP 'TUNE & PLAY' and 'Soultronic' Sound

Their first mini-album 'TUNE & PLAY' contains five tracks. In addition to the title track 'SUN KISS', the album includes 'ABD', 'Echo', 'Flip-Flop Girl', and 'GRLS'. The album title combines the process of harmonizing different musical languages into one rhythm (TUNE) with the moment of maximizing the joy found within that process (PLAY).

The genre keyword the team emphasizes is 'Soultronic'. It's a direction that combines the warm melodies of soul with the sophisticated rhythms of electronic music, reinterpreting the textures of 1990s R&B, House, UK Garage, and G-funk into a contemporary sound. Seoyeon described it as "a musical style that blends the warmth of soul with the refined elements of electronic music." The title track 'SUN KISS' focuses on the contrast created by placing a relaxed top line over a rough track, aiming for an impression like the sunlight at the end of summer.

The team's character is also reflected in its choreography. Saki revealed, "There's a lot of freestyle choreography, which incorporates the gestures and expressions members naturally use." Instead of proving their synergy through sharp, synchronized group dances (kalgunmu), they chose to retain individual movements. This aligns with Seohee's team introduction, where she stated, "We didn't conform to one style."

ABD's Place on the HYBE Label Map

ABD, an acronym for 'A Bold Dream', is a new label whose establishment was announced on May 8, 2026. It is an extension of HYBE's multi-label strategy, which aims to strengthen the specialization and autonomy of each label. Its distinctiveness from existing labels is its explicit designation as a girl group specialized label. Unlike previous HYBE labels that managed both boy groups and girl groups, ABD was created from the outset solely for girl groups, and TUIDE is its first answer.

It's worth taking a closer look at ABD's organizational position. Official statements from HYBE and ABD introduce ABD as a 'new label established under HYBE's multi-label strategy.' Meanwhile, the known equity structure at the time of establishment was Pledis 85%, Han Sung-soo MP 15%, suggesting it's closer to a subsidiary new label founded by Pledis rather than a direct HYBE affiliate. However, these equity ratios have not been confirmed in official HYBE/ABD announcements or debut-related reports.

Looking at the table, HYBE debuted girl groups every two years, with LE SSERAFIM and NewJeans in 2022, and ILLIT in 2024, placing TUIDE as the next in that cycle. However, while previous groups emerged from labels already managing other artists, TUIDE is the first project of a newly established organization, meaning the reputation of the entire label rests on this single group.

Executive producing was handled by Han Sung-soo, Master Professional (MP). He is a producer known for creating groups like After School, SEVENTEEN, IZ*ONE, and TWS, and previously served as the CEO of Pledis. The fact that he, renowned for producing boy groups, took charge of a girl group-specialized label was a hot topic even before the debut. His advice, as relayed by the members, was surprisingly simple. Elena shared that he told them, "It's important to find joy in the practice process," and another member mentioned often hearing, "Always be grateful."

First Week Performance and Key Talking Points

Their initial performance report is not bad. As of 9 AM on August 25, based on Melon chart data, all five tracks from 'TUNE & PLAY' entered the 'Hot100', with the title track 'SUN KISS' charting at 16th and the B-side track 'GRLS' at 18th (according to NewsPim and MoneyToday reports). Considering that rookie groups often barely get one title track onto the charts, all tracks entering is a strong signal that a significant number of listeners engaged with the album as a whole. However, charts are updated daily, so current rankings may differ from these figures.

International indicators also emerged early on. At the same time, they ranked 4th on China's QQ Music music video chart, and the 'Meet My Girls, TUIDE' video, released pre-debut, entered Spotify's 'Global Music Video' chart for two consecutive weeks within the top 10. Specific view counts for the 'SUN KISS' music video were not included as they were not confirmed in official announcements or reports.

Their music show schedule is packed during their debut week. They had their first stage on August 25 at Mnet Digital Studio 'Studio Choom,' with appearances scheduled for Mnet 'M Countdown' on the 27th, KBS2 'Music Bank' on the 28th, MBC 'Show! Music Core' on the 29th, and SBS 'Inkigayo' on the 30th (as per August 25 reports).

Three points have been most widely discussed by the public:

First, the fact that Seoyeon is the biological younger sister of TWICE's Jihyo. This news spread quickly immediately after their debut announcement, indicating its significant impact. At the showcase, Seoyeon shared her sister's support, stating she received advice: "You see your members more than your family, so trust and rely on each other, be a support system, and promote beautifully." Family details beyond the sister relationship are outside the scope of what the agency and the individual have disclosed, so they are not covered here.

Second, their all-teenage lineup. With the maknae line born in 2011, their average age at debut is quite low. While this age composition may restrict their scope of activities, it offers the advantage of a long-term growth narrative. This is also why they are grouped and compared with rookie peers like Rescene and MEOVV, who debuted after 2024.

Third, Han Sung-soo's producing. As mentioned earlier, this is the first instance of a producer successful with boy groups leading a girl group-specialized label. The industry is therefore observing how his production style will translate to girl groups.

Comparison with OURBIRTHDAY, Who Debuted in the Same Month

August 2026 was a month when new girl groups from major agencies debuted consecutively, just five days apart. Prior to TUIDE, JYP Entertainment's OURBIRTHDAY debuted on August 19 with their first single 'Our Birthday'. Both teams are 7-member groups, rookies from major companies, and feature multinational lineups, naturally placing them side-by-side for comparison.

Their approaches are quite different. OURBIRTHDAY opted for a path where they first built recognition through pre-debut activities as two units, Side A and Side B, appearing on music shows and in content, before making their official debut as a full group. TUIDE, on the other hand, proceeded with pre-release teasers and visual films, then debuted directly as a full group. This is the difference between a long lead-up and an immediate launch. As a result, TUIDE offset its shorter preparatory period by achieving an all-track chart entry simultaneously with its debut. As both teams have only been active for a few days, it's too early to discuss superiority, and there's a high likelihood they'll meet again in the Rookie of the Year competition at year-end.

Frequently Asked Questions

Has the fandom name been decided? As of August 26, 2026, the official fandom name has not been disclosed. It was not mentioned in the debut showcase or subsequent reports. Typically, fandom names are announced weeks to months after debut.

Who is the leader? An official leader has not been announced. Seohee, the oldest member, was responsible for introducing the team at the showcase.

What is the age order? The order is Seohee (born 2006) → Seoyeon, Elena, Jia (born 2008) → Saki (born 2010) → Seaha, Lee Ha-nee (born 2011). The order among members born in the same year cannot be definitively determined as individual birthdates have not been officially disclosed.

Have official positions been announced? Official positions such as main vocalist or lead dancer have not been announced. The 'Role' column in the table above summarizes the strengths members introduced themselves with at the showcase.

Which tracks are worth listening to besides the title track? 'GRLS', which was performed alongside the title track 'SUN KISS' at the showcase, garnered attention by ranking 18th on Melon's Hot100 as of 9 AM on August 25. 'ABD', titled identically to the label name, also directly reveals the team's identity.

When is their next activity? Their music show schedule for their debut week is set until August 30. Plans for a comeback or subsequent activities beyond that have not yet been announced.

Sources: Star News · Newsis · Ten Asia · Asia Economy · Hankook Ilbo · Money Today · NewsPim · Dispatch · Dailian · Issue Plus