TUIDE

ABD, the HYBE Label Created Exclusively for Girl Groups, Presents Its First Answer

At 6 PM on August 24, 2026, the seven-member girl group TUIDE debuted with their first mini-album, 'TUNE & PLAY.' They are the first artist from ABD, a new label established by HYBE Music Group specializing in girl groups, and a multinational team with all members in their teens. As of September 17, three weeks after their debut, they have accumulated 110,000 album sales in the first week, 10 million music video views, and a #1 spot on the Apple Music Korea chart. Their fandom name has not yet been announced. Below is a summary of the members, album, and label, including these three-week achievements.

At a Glance

The group name 'TUIDE' is a combination of 'Tune,' meaning to adjust a flow, and 'Tide,' referring to the ebb and flow. Seohee, the eldest member who introduced the group at their showcase, explained that it signifies "creating TUIDE's unique rhythm and flow." Rather than unifying into one color, their approach is to layer each member's distinct texture. Seohee described the group in one word as 'vivid,' adding, "It's not about matching personalities, but a team that harmoniously blends each member's individuality." When asked about their role models, they didn't name specific seniors but replied, "Our goal is to create TUIDE's own color."

Member Profiles (7 Members)

We'll start with the most searched-for information. Like most HYBE-affiliated groups, TUIDE has not announced official positions such as 'main vocalist' or 'lead dancer,' nor have they designated a leader. The 'Role' column in the table below reflects the strengths the members themselves revealed at their debut showcase.

Birthdates are cross-referenced from fan profile sites and debut reports. The agency has not officially announced all members' birthdates, so the confirmed range from reports is 'born 2006-2011' and 'Seah and Yi Hani are 2011-born.' These can be considered confirmed when birthday celebration announcements are made. According to this table, the first birthdays will be Saki (October 9) and Seohee (October 11), arriving two days apart before their second month since debut.

The age order is Seohee as the eldest, three 2008-born members (Seoyeon, Elena, Jia) in the middle, and three 2010-2011-born members (Saki, Seah, Yi Hani) as the youngest line. There is a five-year difference in birth year between the eldest and the youngest line, and their average age at debut was around 17.

The nationalities span Korea, the USA, the UK, and Japan. Elena introduced herself at the showcase as being from the USA and having enjoyed singing R&B since childhood, while Saki is from Japan. Yi Hani was born in the UK and has both Korean and British backgrounds (when searching, it's more accurate to specify 'TUIDE Yi Hani' as she shares a name with actress Yi Hani). Jia also has both Korean and American backgrounds. Personal details such as family relationships are outside the scope of what the agency has disclosed and will not be covered. The trend of multinational, teenage lineups becoming the default for girl groups can also be observed in the overall landscape of Girl Groups.

Immediately before their debut, all seven members trained at Pledis, and transferred to ABD upon its launch. Various unconfirmed stories circulate regarding their previous agencies or training periods, so only information confirmed by primary reports is included here.

Debut EP 'TUNE & PLAY' and 'Soultronic' Sound

The first mini-album 'TUNE & PLAY' contains five tracks. It includes the title track 'SUN KISS,' along with 'ABD,' 'Echo,' 'Flip-Flop Girl,' and 'GRLS.' The album title combines the process of tuning different musical languages into one rhythm (TUNE) and the moment of maximizing the joy found within it (PLAY). GroovyRoom handled the overall production for the entire album.

The genre keyword the group promotes is 'soultronic.' This direction combines the warm melodies of soul with the sophisticated rhythms of electronic music, reinterpreting the textures of 1990s R&B, house, UK garage, and G-funk into a contemporary sound. The title track 'SUN KISS' is characterized by the contrast created by placing a relaxed top line over a rough track, aiming for an impression like the late summer sun.

The group's character is also reflected in their choreography. Saki revealed, "There's a lot of freestyle choreography, incorporating gestures and expressions the members naturally use." This choice to retain individual movements rather than demonstrating perfect synchronization through 'knife-like' group choreography aligns with Seohee's statement about the group not being 'matched into one.'

Stage outfits also follow this line. For their 'SUN KISS' music show performances, TUIDE wore a mix of outdoor items like windbreakers and hiking pants, and the set recreated a campsite with vehicles and trees, similar to their music video. This approach of filling the stage with outfits closer to everyday wear instead of elaborate stage costumes has been consistently maintained throughout their first three weeks of debut.

Debut 3-Week Report Card — As of September 17

The numbers, which initially were around "all tracks entering Melon Hot100" immediately after debut, have grown considerably over three weeks. They are listed by date.

First-week sales of 110,000 copies are rare for a rookie girl group. According to Hanteo Chart, this ranks 10th among all-time first-week sales for girl group debut albums. While it doesn't reach the debut first-week sales of LE SSERAFIM, NewJeans, or ILLIT (each in the 300,000s), it's a sufficiently high number for a new label's first group without a separate pre-debut period. Notably, their digital music performance improved even more in the third week than immediately after debut. 'SUN KISS' has held the #1 spot on the Apple Music Korea chart since September 14 and is also high on Melon Hot100, Spotify, and YouTube's weekly trending songs. Both 'SUN KISS' and 'GRLS' challenge videos have surpassed 40,000 on TikTok, and ranked #4 and #6 respectively on Instagram's 'Trending Audio.'

They also garnered attention in Japan. Before its official release, the album entered the Line Music Top 100 and also charted on the Oricon Weekly Album Chart. However, official Japanese activities have not yet been announced.

They have not yet achieved a music show win. As of September 17, there are no confirmed reports of them receiving a trophy on terrestrial or cable music shows. They have consistently appeared on M Countdown, Music Bank, Show! Music Core, and Inkigayo since their debut week, continuing their activities.

Beyond the Stage — Radio, YouTube, Photoshoots

From their second week of debut, entertainment-style content increased. On September 1, they appeared on KBS CoolFM's 'Paul Kim's Music Plaza' to talk about their album, and later performed 'SUN KISS' live on radio shows like MBC FM4U's 'Hope Song at Noon.' Radio live performances, unlike recorded music, have less post-production, revealing a rookie's true skills, and they received praise for their stable harmony parts.

On YouTube, they appeared on 'Baddaners' and 'Idol Human Theater.' Their unexpected variety show charm, contrasting with their relaxed stage presence, became a hot topic, with Saki's individual talent particularly spreading on social media. Scenes where members share small hobbies like decorating keycaps or squishy toys are often cited as moments that showcase the group's atmosphere.

As of September 17, no official announcements have been made regarding advertising model contracts or solo photoshoots.

ABD's Place on the HYBE Label Map

ABD, short for 'A Bold Dream,' is a new label whose establishment was announced on May 8, 2026. It is an extension of HYBE's multi-label strategy to strengthen the expertise and autonomy of each label, and its distinction from existing labels is its explicit focus on girl groups. Unlike existing HYBE labels that managed both boy and girl groups, ABD was created from the outset solely for girl groups, and TUIDE is its first answer.

Its organizational position requires a closer look. HYBE and ABD's official announcements introduce ABD as 'a new label established under HYBE's multi-label strategy.' However, the equity structure known at the time of establishment was Pledis 85% and Han Sung-soo MP 15%, leading to explanations that it is closer to a new subsidiary label established by Pledis rather than directly under HYBE. The fact that all members are former Pledis trainees also aligns with this explanation.

HYBE debuted girl groups at two-year intervals with LE SSERAFIM and NewJeans in 2022, and ILLIT in 2024, and TUIDE falls into the next sequence of that cycle. While previous groups emerged from labels already managing other artists, TUIDE is the first project of a newly established organization, meaning the entire label's reputation rests on this one group.

Executive production is handled by Han Sung-soo Master Professional (MP). He is a producer who has created groups like After School, SEVENTEEN, IZ*ONE, and TWS, and previously served as the CEO of Pledis. TUIDE is reportedly the first group he has produced without a designated leader. His advice to the members was simple. Elena shared that he told them, "It's important to find joy in the training process," and other members said they often heard him say, "Always be grateful."

Three Hot Topics and OURBIRTHDAY, Who Debuted in the Same Month

Three points have been most widely discussed by the public:

First, the fact that Seoyeon is TWICE's Jihyo's younger sister. This news spread quickly immediately after their debut announcement, demonstrating its significant impact. At the showcase, Seoyeon conveyed her sister's support, stating she received advice to "trust and rely on the members, as you see them more than family, and become each other's pillars to promote beautifully together."

Second, the all-teenage lineup. With the youngest members born in 2011, their average age at debut is quite low. While this age composition may impose limitations on their scope of activities, it allows for a long-term growth narrative and is also why they are often compared with other rookie groups of similar age who debuted after 2024, such as Rescene and MEOVV. For reference, Rescene and MEOVV both performed at Seoul National University and Inha University festivals this autumn, but TUIDE is not yet on the publicly released university festival lineup as of September 17.

Third, Han Sung-soo's producing. This is the first instance of a producer who achieved success in boy group production leading a girl group-specialized label, so the industry is watching how his production style will translate to girl groups.

August 2026 was a month when new girl groups from major agencies debuted consecutively, just five days apart. Before TUIDE, JYP Entertainment's OURBIRTHDAY debuted on August 19 with their first single 'Our Birthday.'

OURBIRTHDAY chose the path of pre-debut activities with two units, Side A and Side B, to build recognition before their official full-group debut, while TUIDE proceeded with pre-release teasers and visual films before debuting directly as a full group. As a result, TUIDE offset their shorter introductory period with 110,000 first-week sales and a #1 digital music ranking in their third week. Both groups are highly likely to meet again in the year-end rookie award competition.

Frequently Asked Questions

Has a fandom name been decided? As of September 17, 2026, an official fandom name has not been announced. It was not mentioned at their debut showcase, in subsequent reports, or during radio appearances. Typically, fandom names are decided through fan contests or agency announcements within a few weeks to a few months after debut.

Who is the leader? No official leader has been designated. Seohee, the eldest member, was responsible for introducing the group at the showcase.

What is the age order? The order is Seohee (October 2006) → Seoyeon (March 2008) → Elena (April 2008) → Jia (August 2008) → Saki (October 2010) → Seah (January 4, 2011) → Yi Hani (January 7, 2011). Birthdates are based on fan profiles and are not official agency announcements.

Have they achieved a music show win? As of September 17, there are no confirmed #1 records for music shows. Their top achievements so far are #1 on Apple Music Korea for digital music and 110,000 first-week album sales.

What songs are worth listening to besides the title track? 'GRLS,' which was performed on stage alongside the title track at the showcase, garnered attention with its #18 ranking on Melon Hot100 (August 25) and over 40,000 TikTok videos. 'ABD,' which uses the label name as its title, is also a song that directly expresses the group's identity.

When is their next activity? 'SUN KISS' promotions are continuing through the third week of September. Plans for follow-up song activities, a comeback, or an official Japanese debut have not been announced as of September 17.

Sources: Star News First-Week Top 10 (August 31) · Star News Stage Styling (September 9) · CBC News Variety & Radio Activities (September 17) · Newsis ABD Establishment · Ten Asia Showcase · Asia Economy · Money Today · NewsPim · Kprofiles Member Profiles · English Wikipedia TUIDE